Podcasting is a platform that is radically changing at the moment, moving out of niche and into mainstream markets. With 'Serial' attracting millions of listeners this past fall, publishers are beginning to see the editorial and monetary value of audio content. There is a handful of innovative podcasters that are revolutionising the genre with in-depth investigative storytelling and high-quality audio production. Find out why your newsroom should be implementing audio into your multi-media strategy and how to do it from those who already have.